In this episode of the Speech Source Podcast, hosts Mary Brezik and Kim Dillon, interview SLP Erin Larson, the dynamic force behind Speech Tea. Erin shares her fascinating journey from aspiring pharmacist to passionate speech therapist.
Erin's career took shape in a private practice setting, where she faced the challenge of working at a new, under-resourced location. This experience spurred her creativity, leading her to start making her own materials and eventually putting her creations on her own Teachers Pay Teachers Page. Through hard work and dedication, Erin built a successful TPT store, emphasizing the importance of authenticity, originality, and customer experience. She discusses how branding and repeat buyers have played a crucial role in her success and highlights the transition from social media marketing to the critical role of an email list.
Balancing work and family life, Erin transitioned to early intervention settings, finding joy and flexibility in working with the birth-to-three age group.
Erin's resource creation process is driven by customer needs and her passion for delivering high-quality materials. She offers insights into pricing strategies, the benefits of bundling products, and occasional sales to attract buyers while maintaining the value of her resources. Additionally, she emphasizes continuous learning and collaboration with other SLPs as key components of her business strategy. With this thought process, she created The Speech Therapy Toolbox, a comprehensive membership library of pediatric speech therapy tools.
To share her extensive knowledge, Erin developed an early intervention course, Early Intervention Academy for SLPs. She invested in Amy Porterfield's Digital Course Academy to help walk her step by step through the process. She explains her decision not to seek ASHA CEUs, focusing on providing valuable content that meets professional development requirements without the additional costs.
We learned so much talking with Erin in this episode. Her dedication to creating valuable resources and fostering a collaborative community offers invaluable insights for SLPs and aspiring entrepreneurs alike.
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