Ashley Christensen, an experienced speech language pathologist with a background in educational settings, leveraged her expertise to create My Magic Words Speech Sound Academy, a digital speech course born out of a successful Zoom session. The name of the program stems from affirmations she would consistently use at the beginning of each speech session with her students, which were a central part of her teaching approach. In episode 6 of our "How I Built My Speech Path Business," Ashley shares the comprehensive journey of developing and launching her digital course. She discusses the process of filming content, marketing, and the challenges of re-engaging with social media after years of absence.
The My Magic Words course is designed for parents who want to offer additional speech support strategies or as a primary intervention approach before a speech evaluation. It's broken down into modules that teach each sound, uses evidence-based approaches and offers a Magic Bag that provides all of the material support a parent or caregiver might need. Ashley walks us through how she organized her course, the importance of making it affordable for each family, her guarantee for families and the importance of making the process convenient and valuable.
Ashley highlights the tools and software she finds most useful, particularly for her course creation and website development, and shares her positive experience with a course specifically designed to aid digital course creators called Amy Porterfield's Digital Course Academy. This program helped keep her motivated and accountable throughout the development process. She emphasizes the importance of storytelling in her marketing strategy, sharing about what she has learned by Don Miller's Storybrand. We also get some great insight into her thoughts on the role of the modern mom in today's society!
Ashely also told us about how her affiliate marketing program functions to broaden the reach of her course. Reflecting on her experience in the process of creating and marketing her course, she shares two significant lessons she has learned: enjoying the journey and there being enough room at the table for everyone.
Kim and Mary really enjoyed this conversation with Ashley as she offered practical wisdom and compassionate advice for parents navigating speech therapy, as well as aspiring entrepreneurs across any field.
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