Innovation and Authenticity with SLP Barbara Fernandes
Introduction to an SLP Pioneer: Dive into the inspiring story of Barbara Fernandes, a speech-language pathologist (SLP), author, CEO of Smarty Ears and Smarty Symbols, advocate, and educator. Discover how her unique approach to business and education has made a significant impact in the field.
Educational Beginnings: Barbara's journey began in Brazil, where she pursued her passion for speech-language pathology. Her academic path took her to the US as part of an exchange program at Temple University, specializing in Augmentative and Alternative Communication (AAC).
Multilingual Mastery: While completing her education in Philadelphia, Barbara simultaneously mastered Spanish and English, setting a robust foundation for her future entrepreneurial endeavors.
Texas and Bilingual Education: Barbara relocated to Texas for a master's program focused on bilingual education, which played a crucial role in her later business ventures.
Challenges in the American School System: Starting her career in Texas public schools, Barbara faced the challenge of adapting to an educational system she hadn't experienced as a child, catering mainly to Spanish-speaking students.
Entrepreneurial Spark: Barbara’s transition into entrepreneurship began with a practical need to improve her teaching tools, leading to the creation of her first app and subsequently founding Smarty Ears, which now offers over 70 educational products.
Organic Business Growth: Barbara shares insights on the organic growth of her business, from solving immediate practical needs with basic apps to developing a comprehensive web platform integrating all her apps.
Innovation in Special Education: As a proponent of modernizing special education, Barbara started her second company, Smarty Symbols, providing updated visual resources for SLPs, emphasizing high-quality, modern visual aids.
AI in Special Education: Barbara discusses the integration of AI in SLP practices, highlighting the importance of understanding AI's capabilities and limitations to enhance special education effectively.
Dynamic Leadership and Management: Reflecting on her intuitive and dynamic management style, Barbara illustrates how her approach to business and decision-making has influenced her team organization and project management.
Authenticity in Business: Strongly believing in authenticity and self-awareness, Barbara encourages SLPs and entrepreneurs to embrace their true selves to understand and pursue their goals effectively.
This episode provides not only a detailed look at Barbara's remarkable career but also valuable lessons on adaptation, innovation, and the pursuit of passion, making it a must-listen for current and aspiring SLPs and entrepreneurs alike.
