Key Insights with SLP Erin Larsen
In a recent episode of the Speech Source Podcast, hosts Mary Brezik and Kim Dillon welcomed Erin Larson, a notable speech-language pathologist and the founder of Speech Tea. Erin's journey from thinking about pursuing pharmacy to a successful SLP is not only inspiring but filled with valuable lessons for professionals in any field.
Transitioning Careers and Setting Foundations
Initially aiming for a career in pharmacy, Erin found her true calling in speech-language pathology. This shift led her to a challenging yet transformative role in a private practice. The lack of resources was a blessing in disguise, pushing her to craft her own materials. This gave her the idea of creating resources she was using and needing and offering them to other SLPs on Teachers Pay Teachers (TPT), where Erin emphasized the importance of authenticity and originality in her products.
Building a Brand and Mastering Marketing
Erin's approach to building a successful brand on focuses on the significance of understanding customer needs and creating a memorable customer experience. She highlights how crucial branding and nurturing repeat customers are, alongside the evolution of her marketing strategies—from leveraging social media to recognizing the important role of an email list.
Finding Joy in Flexibility
Another pivotal moment in Erin's career was her transition to early intervention, working with children from birth to three years old. This move not only aligned with her passion but also offered the flexibility needed to balance family life. It stands as a testament to the adaptability required in any career, especially when prioritizing personal and family needs.
Innovative Resource Creation and Pricing Strategies
Erin's resource creation is strongly driven by customer feedback and a passion for high-quality outputs. She shared insights into effective pricing strategies, the advantages of bundling products, and the strategic use of sales. These tactics help maintain the perceived value of her resources while making them accessible to a broader audience.
Continuous Learning and Community Building
A cornerstone of Erin's philosophy is her commitment to continuous learning and community engagement. Her creation of The Speech Therapy Toolbox and the Early Intervention Academy for SLPs are prime examples. Opting out of seeking ASHA CEUs for her courses, she focuses on delivering substantial professional development that foregoes extra costs, making her courses more accessible.
Erin’s dedication to providing value, coupled with a strategic approach to entrepreneurship in the field of speech therapy, offers a blueprint for SLPs and aspiring entrepreneurs aiming to make a difference.
